Hands up…How many of you still have ‘get an up to date photo taken for LinkedIn’ on your ‘to-do’ list from last year? I know many of my networking contacts, both on and off line, are guilty of delaying. They’re too busy, they don’t have the budget, they’re waiting until the new year. Well, welcome to 2015. The time is now to shine the spotlight on you. Maybe the time is now to update your LinkedIn profile picture for the new year.
Here’s what Entreprenuer.com said in an article about LinkedIn, published a few years ago:
“Your LinkedIn profile represents your professional image on the Internet and can be found through searches on LinkedIn or search engines. When people search the Internet for your name, your LinkedIn profile will most likely be one of the top search results, so you want to make a great first impression.”
The author is one of America’s leading coaches when it comes to LinkedIn. And yes, the Americans are often far better than us here in the UK when it comes to self-promotion. They also really appreciate the art of photography and are happy to invest in it for their business and themselves.
In the article, the contributor, Tod Prodromou stressed how important it is to have a professional photograph taken for your profile image.
“It’s very important to use a professional picture in your LinkedIn profile. First impressions are very important and people will judge you within a few seconds when they see your LinkedIn profile.”
At the end of last year I attended a LinkedIn/Social Media workshop with Steve Mills (the Prudent Marketer) and he couldn’t have said it better when he stated that your LinkedIn profile will never be 100% complete without a photo. But not just any photo, you need to make it a good one. Your LinkedIn profile photo is like a virtual handshake. You need to make it a good one. Looking at my connections alone, it still staggers me how many people don’t do this.
Save the selfies for Facebook and Twitter (and even then if you’re using them for business I’d stress the importance of a ‘not so corporate headshot’). And whatever you do, don’t hide behind an avatar or a company logo. This is actually a violation of the LinkedIn end user license agreement.
So I’ll end of a positive note. Last year we photographed well over 500 smiling faces. All for commercial purposes, company websites, social media channels, marketing campaigns. And this year we intend to top that. The great news is that although we might lag behind the US when it comes to self-promotion, it does seem that we’re catching up. One snap at a time.
So be proud of what you offer your business community as we head into 2015. Be brave, get in front of the lens and shine the spotlight on you.
And if you are on LinkedIn, feel free to find me!