Press Launch Photography: Get read for Spring with Radley

Okay, the rain and the dark days are starting to drag.  We’re dreaming of Spring here at JBP so to cheer our days and add a splash of colour to the otherwise greyness, we’re loving this collection of images from the Radley SS14 press launch.

Radley looked to English country meadows for inspiration for the new Spring-Summer 2014 collection. From sweet smelling wild flowers, to colourful flying finches and a lazy bumble bee or two.  Toadstool muffins and flower cake-pops.  Press launch photography at it’s most beautiful.

Jon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modern

Jon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modern

Jon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modern

Jon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modern

Jon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modernJon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modern

Jon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modernJon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modernJon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modernJon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modernJon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modernJon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modern

Press launch photography London by Jon Bradley Photography.

Posted in Corporate, Events & Parties | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

The Importance of Social Media Photography for 2014

Facebook has found that the engagement rate among their users is 37% higher for posts with images than posts without.  Other studies support the importance of appealing to the visitors visual experience, people are more likely to remember the content of a post if there’s an image attached.  It seems that for 2014 social media photography for your brand is of vital importance.

JBP Facebook page

When it comes to social media and your online personality, a picture really is worth a thousand clicks.  Okay, as photographers we would say that but just think about it… Let’s put the stats to one side for now and just think of the basics.  When you look at your Facebook feed on a laptop or your Twitter feed on a mobile, if there’s a post with a photo included it jumps right out at you, right?  It’s simple really, posts with photos take up much more space on your newsfeed and so people notice them.  Take at look at our Twitter feed this morning.  The Selfridges tweet jumps right out.

JBP Twitter feed

And posts with images not only have the stand-out factor (something every business is surely hoping for) but they also get the most interest, the most shares, the most likes, the most comments.

But what type of images should we share and use?  This is the sticking point and the problem most people have.  Firstly visitors are used to seeing good quality photography so images need to pack a punch.   If they’re going to stand out on a potential client’s or an existing client’s newsfeed you want them to look good.  Your photographs should reflect your business attitude.  Easy for us to say, we have photographs coming out of ears but not so easy for a accountant or a IFA.  Well actually, it’s not that hard. So let’s start at the beginning.  The corporate headshot, the business portrait, whatever you wish to call it.

headshot, headshots, portrait, portraits, social media, not so corporate, modern, professional, corporate, commercial, business, photos, photography, photographer, London, Wokingham, Berkshire, Reading, Jon Bradley Photography, studio, pop-up shop, corporate headshot photography, business headshot photography, corporate portrait photography, commercial portrait photography It’s a given that you’ll have a super headshot either on your website, your blog or your Linkedin profile.  And if you’ve not got one, get one.  Decision makers are viewing online profiles all the time.  A great headshot turns a bit of copy into a real human being.  Someone a potential employer or client can relate to and connect with. But what next?  You run a business, you’ve got your headshot but what about the other pages on your website.  Firstly, when thinking about photography, don’t fall into the trap of stock photography.  A recent client of ours was using stock images for his website but realised that commissioning a photographer was a much more cost effective route to take.  Not only that, professional photographs can really reinforce your brand.

Jonny Vaughn is a WordPress specialist and founder of 10°(www.10degrees.co.uk).

“In the last two years we have seen a massive decline in the use of stock photography on websites.  Whilst stock photos have their place, we’re seeing an increased demand for companies wishing to use their own photographs to reinforce their brand.  Stock photos are easy to spot.  Not only that but they diminish the quality of a company website, leaving users with a sense that the business hasn’t fully invested in their online presence and has taken the cheap route.”

Take a look at a website Jonny worked on with us.  Here’s the before, using stock imagery.

rapidclean-before

And here’s the after, using their own photography (by Jon Bradley Photography no less).  A clear idea of their brand, their personality and not just on their home page, throughout the site. (Click on the image below to view the Rapid Clean website).

rapidclean-after

Another website designer, Claire Murphy, founder of Chrome Daisy (www.chromedaisy.co.uk) stresses the importance of a high quality image.

“The visual impact of a website is hugely dependent on the quality of the imagery and in particular the photography.  As a designer/owner of a website you have about 5 seconds to engage your visitor and if the first thing that catches their eye is a poor quality portrait or a terrible product shot your brand image is instantly damaged.  Not only that, the visitor may simply hit the back button and leave.”

We worked with Claire on a new website for interior design due Amoloulou.  The website flows brilliantly, shows off the team at work and having fun.  It’s bright, professional and has serious stand out. (Click on the image below to view the Amoloulou website).

Screenshot 2014-01-17 13.28.11

When there’s an abundance of great photographers out there why take the risk with bad photography or no photography. At Jon Bradley Photography we’re putting stock photos of businesses together all the time so let us help you visualise your business. Images to think about include:

  • Great headshots and portraits of you and your staff.  Either in a studio or on location.
  • Have your branding photographed in-situ.  Letterhead on a desk, branded uniforms on people actually doing their jobs.  These kinds of images show more about who you are then by using a logo.
  • Your products.
  • Your team in action.
  • Interacting with your customers.
  • Your office, your computer, your inspirations, your hobbies.  Use props to show off your interests.  It all adds personality.
  • Mix the formal with the informal to use across different platforms.  Yes, you’ll want a formal shot on your Linkedin profile but perhaps a more informal shot on your blog.

Here’s some examples of what we’ve done for other businesses, both large and small. Remember, engaging potential customers is getting harder all the time.   Users are quickly scanning pages and news feeds and deciding in a matter of seconds which ones they want to like, share, connect with.  This is a trend that isn’t slowing down anytime soon and we’re pretty sure that the bar will continue to raise through 2014. So, if you’re like us and putting together your social media strategy for 2014 make sure that photographs are part of your campaign.  Even including one image, let’s say a great headshot, could result in a positive action by a potential client.

stock photography, stock, library, business, in action, at work, corporate, website, social media, corporate, not so corporate, portraits, professional, photos, photography, photographer, Jon Bradley Photography, Just Posh Masks, Caice, amoloulou, Berkshire, London, Reading, Wokingham, South East, modern, Home Counties, Thames Valley Corporate identity shoot for Caicestock photography, stock, library, business, in action, at work, corporate, website, social media, corporate, not so corporate, portraits, professional, photos, photography, photographer, Jon Bradley Photography, Just Posh Masks, Caice, amoloulou, Berkshire, London, Reading, Wokingham, South East, modern, Home Counties, Thames Valleystock photography, stock, library, business, in action, at work, corporate, website, social media, corporate, not so corporate, portraits, professional, photos, photography, photographer, Jon Bradley Photography, Just Posh Masks, Caice, amoloulou, Berkshire, London, Reading, Wokingham, South East, modern, Home Counties, Thames Valley

Posted in Business News, Websites | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Corporate Headshot Photography – Pop-Up Studio Day Friday 31st January.

Why not come along to our January 2014 Pop-Up Portrait Studio Friday 31st January.  Yes, that’s THIS FRIDAY!!!

headshot, headshots, portrait, portraits, social media, not so corporate, modern, professional, corporate, commercial, business, photos, photography, photographer, London, Wokingham, Berkshire, Reading, Jon Bradley Photography, studio, pop-up shopSessions are one hour and cost £100.  In that time you can pop-in, have a coffee, have a chat and we can discuss the look you want to achieve.  Formal, more relaxed, smiley, serious.  Once you’re relaxed, smartened up and ready for action, we’ll start shooting in our pop-up studio.

Over the course of the hour we can get a series of images for you to use across the range of social media platforms.  Perhaps a more formal, serious shot, great for LinkedIn profile photography.  And why not a more relaxed image for your business Facebook page and twitter account.

Oh, and a few things to think about if you do want to come along:

  • Think ‘COLOUR’ – White isn’t the best colour to wear, the background is white.
  • Bold, solid colours are great.  They’ll make you shine!
  • If you wear scarves, they can add a splash of colour so bring some along – perhaps a shot with and one without.
  • The same is true of jackets, they can look sharp and smart so if you’re a jacket wearer, do bring one.  Again, we can do one with and one without.
  • In terms of make-up, we say to ladies wear what you would normally wear when you go out (this is usually more than they wear day to day).  Lipstick is good so bring your make-up bag, you can touch up when you get here!

We love our corporate headshot photography days.  We run them every month at our pop-up studio.  People who tend to come along take the way they look online seriously.  Take a look at these fantastic people…!

headshot, headshots, portrait, portraits, social media, not so corporate, modern, professional, corporate, commercial, business, photos, photography, photographer, London, Wokingham, Berkshire, Reading, Jon Bradley Photography, studio, pop-up shop, corporate headshot photography, business headshot photography, corporate portrait photography, commercial portrait photography

So please do get in touch if we can help you with your business photography.

Have a great day.

Jon & Rachel.

 

Posted in Business News, Corporate, Portraits | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Commercial Photography Tip 8: Smile

We love this tip and it completes another word in our advent countdown.

T-E-N–Y-E-A-R-S

S: Smile

Jon Bradley Photography Limited, corporate photography, headshots, not so corporate headshots, group portraits, annual report photography, website photography, marketing, PR, commercial, professional, photography, photographer, London Headshot Photography, business, London, Berkshire, Reading, Wokingham, Thames ValleyAw, we love this one, as not just because we’re in the commercial photography world (although it does help make for a good corporate headshot!).

The best tip ever though came from a relative (Rachel’s brother Rich) who runs a successful business employing 30+ people.  One of his key mantras to his team is ‘When you pick up the phone, Smile’.  No, people can’t see you, but they can tell if you’re smiling.  And it’s true.  No want wants to do business with a miserable person who tells you their problems at the first opportunity.

When you walk into a networking meeting, other people don’t want to know if you’ve been stuck in traffic or if you had a bad nights sleep.  So, no matter how tough it is, find ways to stay positive (see tip 2 and tip 5 for how to do this!).

 

 

Posted in Business News | Tagged , , , , , , , , , , , , , , , , , , , , | Comments Off

Commercial Photography Tip 7: Relationships

Have you spotted a theme yet?

T-E-N–Y-E-A-…

As we celebrate 10 years as a commercial photography business over the past week, we’ve been racking our brains thinking off all the things we’ve been doing along to way to make our business grow.  We’re hardly a business empire but we’re thriving and gaining new clients in a highly competitive environment so we figure we must be doing some things okay.

Tip number 7 has been vital since we relocated the business from London to Berkshire.

R: Relationships

Jon Bradley Photography Limited, corporate photography, headshots, not so corporate headshots, group portraits, annual report photography, website photography, marketing, PR, commercial, professional, photography, photographer, London Headshot Photography, business, London, Berkshire, Reading, Wokingham, Thames Valley

Building good business relationships is vital to success.  It’s that old cliché,  who you know, not just what you know.  Over the years, our business has grown due to our relationships.  We work a lot within the luxury/beauty/fashion sector.  It’s small and niche.  People move around from one brand to the next all the time and if you’ve got a good relationship with them and you keep in touch, they take you with them wherever they go.

On a local level, networking has been fantastic for us and if there’s one thing we should’ve done sooner, it’s network.  From WIBN (The Women in Business Network) to building our own online networking community, reaching out to other businesses in the Thames Valley has been really worthwhile.  Not only have we met some amazing people, we’ve got lots of local work (always better than a lengthy commute) and we’ve also found some great new suppliers ourselves from our accountant to our web designer.

Building good relationships with people who are confident to recommend us (yes, that’s 2 R’s), has been invaluable.

 

Posted in Business News | Tagged , , , , , , , , , , , , , , , , , , , , | Comments Off

Commercial Photography Tip 6: Audience

Week two of how we’ve managed to survive in the highly competitive world of commercial photography.  We know we’re not business experts but we have learnt a thing or two over our ten years in business.  So here’s tip 6 in how to grow and succeed in business.

A: Audience

Jon Bradley Photography Limited, corporate photography, headshots, not so corporate headshots, group portraits, annual report photography, website photography, marketing, PR, commercial, professional, photography, photographer, London Headshot Photography, business, London, Berkshire, Reading, Wokingham

Knowing who you want to work with will really help in developing and growing your business.  And in figuring out who you want to work with will also make you figure out who you don’t want to work with.  Very important!

For us, we love working with local businesses who are serious about what they do.  So we love working with marketeers, web designers, events people and PRs who are generally excited about photography. Working in the corporate sector puts us in touch with these people.

We moved to Berkshire when our business was 5 years old.  Established in London as a commercial photography business, we didn’t want to ‘start afresh’ and we didn’t want to set our slights low.  We’ve always tried to aim high so just because we’d ‘moved to the country’ (we live on a main road, it’s hardly rolling hills and winding lanes), we wanted to maintain what and who we had a clients and build on them, not start from scratch.

We worked out pretty quickly that we didn’t want to work with families, kids, babies and pets.  Not that there’s anything wrong with this sector (in fact we’re increasingly asked to do family shoots with our clients families).  It’s just that it’s such a saturated market with a really low cost price.  We can’t compete with people who charge £25 for a session so we don’t.  It’s that simple.

Posted in Business News | Tagged , , , , , , , , , , , , , , , , , , , | Comments Off

Commercial Photography Tip 5: Energy

We started this advent-blog thingy on Monday and we’ve made it to the end of the first week (phew!).  Only 2 more weeks to go…

So where were we?  10 years in business, lots of lessons, lots of tips and tricks along the way.

A recap:

T: Team

E: Enjoyment

N: Noise

Y: (Your) Vision

So what’s next.  Something we’re always striving to have more of..

E: Energy

Jon Bradley Photography Limited, corporate photography, headshots, not so corporate headshots, group portraits, annual report photography, website photography, marketing, PR, commercial, professional, photography, photographer, London Headshot Photography, business, London, Berkshire, Reading, Wokingham

Energy, enthusiasm, call it what you will.  But keeping energy levels high and enthusiasm buoyed is really hard when you work on your business 24/7.  For us, working on the business together all the time, it’s been important to find ways to do other things and look after ourselves.  We can’t afford to be out of action.  We don’t work, we don’t get paid.

But sometimes, just sometimes, it’s important to step back, stop, relax, do something else.  Yes, commercial photography is our world but there’s more to life that work, right?

At the end of a busy summer season of weddings, we managed to squeeze in a quick end of summer break over half term – just to step away from cameras and computers that are ever present in our lives.  Chill out, recharge, refresh and re-energise.  Your business with thank you for it.

Posted in Business News | Tagged , , , , , , , , , , , , , , , , , , , | Comments Off

Commercial Photography Tip 4: (Your) Vision

So, by now you’ll have figured out that we’ve made it to 10 years in business.  As of November we moved into our 11th year in commercial photography.  We’re by no means business analysts or experts but we figured that we’re obviously doing something right.  So the countdown continues.

T: Team

E: Enjoyment

N: Noise

(see what we did there…T-E-N)?

4.  Your Vision

Jon Bradley Photography Limited, corporate photography, headshots, not so corporate headshots, group portraits, annual report photography, website photography, marketing, PR, commercial, professional, photography, photographer, London Headshot Photography, business, London, Berkshire, Reading, Wokingham

It might be an actual pin board in your office or a virtual one on your desktop or may some scribbles in a notepad.  The way in which you choose to express your vision isn’t important, it’s having one that matters.

It’s simple really, if you want to move forward you need to know where you want to go.  Much easier said than done.  For a long time we were chasing our tails with no time to step back, evaluate or plan for our future business.  But as a direct result of growing our team (tip 1), our time is now a little freer.  We look at our business on a month by month basis, compare it to the same month in the previous year and check that we’re hitting our financial targets.  So far it’s worked to keep up on track and this year we reported just over 30% increase in profits.

We also write down our plans for the business, have them visible so that we can see them and we’re clear on where we aim to go next.  We discuss them and talk about tehm so that we can make our vision a reality.

This has got to be one of the best ‘power of visualisation’ videos you can see.  And Jim Carrey?  Who would’ve thought it!

Posted in Business News | Tagged , , , , , , , , , , , , , , , , , , | Comments Off

Commercial Photography Tip 3: Noise

Day 3 of the Christmas advent countdown on what we’ve learnt in our ten years in the world of commercial photography.  We’ve covered off

T: Team

E: Enjoyment

Next up…

3. Noise

Jon Bradley Photography Limited, corporate photography, headshots, not so corporate headshots, group portraits, annual report photography, website photography, marketing, PR, commercial, professional, photography, photographer, London Headshot Photography, business, London, Berkshire, Reading, WokinghamJust recently Rachel met two people totally unrelated to work or so she thought.  The first was a mum at our son’s football match.  She runs a commercial cleaning company and unbeknown to Rachel has commissioned Jon to shoot the team and business for a website redesign.  She knew all about our business, head checked out the website, social media, you name it.

Next stop was the  Reading Rock Academy to sort out music lessons, a Christmas present for the kids.  The subject of work popped up and the guy who owns it knew all about our pop-up studio as he’d seen our twitter status.  Again, a connection was made.

These two rather rambling stories really go to show how making some noise really does make a difference.

You might have a great product or service but unless you shout about it, tweet about it, update your status on Facebook and keep your website up to date, no one will know.

So make some noise – it makes all the difference.  

 

 

 

 

Posted in Business News | Tagged , , , , , , , , , , , , , , , , , , | Comments Off

Commercial Photography Tip 2: Enjoyment

Okay, so we’re on our Christmas countdown of things we’ve picked up over the course of 10 years in the commercial photography business.  Yesterday we talked about how important having a good team around you is vital to success and growth.  Today’s tip to running your own business is…

2.  Enjoyment

Jon Bradley Photography Limited, corporate photography, headshots, not so corporate headshots, group portraits, annual report photography, website photography, marketing, PR, commercial, professional, photography, photographer, London Headshot Photography, business, London, Berkshire, Reading, WokinghamWhen our eldest son was in year 4, his friends were talking in class about jobs and careers.  A friend of his said he didn’t want to get old and have to work as none of his parents friends, or his parents for that matter, enjoyed their jobs.  So we’re probably in the small minority of people who do love what we do.  Yes, Photoshop and Lightroom can turn some days in the stuff of nightmare but ultimately, we love our work.  And when you work on your business 24/7 you’ve got to love it.  If you don’t enjoy what you’re doing, it’s safe to assume that will be reflected in the success of your business – or subsequent lack of success.

 

 

Posted in Business News | Tagged , , , , , , , , , , , , , , , , , , | Comments Off