Hello everyone, it’s Rachel here. Jon’s been busy shooting corporate photography all week, mostly in London and so I thought I’d take to the blog, in his absence to give you the ‘heads-up’ before we take part in a marketing workshop next Tuesday (see what I did there!).
So next Tuesday evening myself and Jon will taking part in what’s going to be a fabulous event, hosted by the wonderful Harriet Slingo @ Click Berkshire. The event is aimed at local businesses in the Berkshire area getting them on track with their marketing.
There’s some wonderful speakers lined up and we look forward to sharing the stage with them. In no particular order here’s the line up:
Karen Peters – The Right Site Website Consultant – How to make your website work for you.
Wendy Miles – Miles PR & Marketing - The definition of ‘Marketing’ and how to kick start your PR & Marketing strategy.
Emma Cossey – The Freelance Lifestyle - Passive Income Opportunities – How to create digital products for your business.
Lisa Vassallo – One to Three Marketing - SEO made simple
Rachel Bradley - Jon Bradley Photography - The Power Of A Photograph – YES, THAT’S ME!
Tony Donoghue - IT Services - Top 5 technology tools and services
A great line up and we’re both really excited to be taking part.
But the evening isn’t just a series of presentations. They’ll be masses of time for networking with the 50 or so business owners who’ll be there. Jon will also be there capturing corporate headshots, business portraits, call them what you will.
For those people booked in, here’s some information I hope you’ll find useful. Please, please do read it. It makes such a difference if people are prepared and ready to go once they’re in front of the camera!
We get so many questions from our clients before business portrait and headshot shoots so I put those questions to Jon to give new clients some things to think about before a corporate headshot studio session.
So, Jon, what is the Pop-Up Studio?
We’ll be popping up a white background, some lighting and reflectors in one of the ground floor rooms @Aspire (where the event is taking place). It may sound pop-up but pop-up is where it’s at and it works a treat! After the presentations, starting ar around 7.15pm, I’ll be photographing clients, as booked in by Harriet, in 5 minute intervals.
Is this how you usually work?
In terms of the set up, yes. I take background and lighting to many of my larger clients (I’m a regular at L’Oreal and Estee Lauder!) and I also host monthly Headshot Days from my home. However, this is different as due to the number of people at the event and time restrictions, you’ll only have 5 minutes. At my regular Headshot Days clients have anywhere from 30 minutes to an hour. So, with this in mind, please be aware of the time slot Harriet has booked for you, be ready, with lipstick on (where necessary) and be ready to go. I’ve got 20 women to get through in no more than 2 hours. It’s totally do-able if everyone’s good to go.
What about the background, what colour is it?
It’s a clean white background – it isn’t distracting and it’s a good all rounder – flattering for all ages and skin tones. When you consider that your headshot will be seen as a thumbnail on most mediums (Twitter, Facebook, Linkedin) you need to keep the image simple and clean. White works well and also means that you can ‘cut out’ your image for use on your website.
What should I wear?
Your picture will need to reflect you and your business. If you’re a graphic designer, you may not opt for a business suit; a lawyer may not want to wear leisurewear. You know your business, your brand and you also know your audience. So we’re sure you’ll know how to dress accordingly. Equally, you’ll want your corporate headshot to last longer than the season so classic, timeless clothing is always a good option rather than wearing something that will look dated the following year.
A few other tips:
- Long sleeves are good – much more flattering.
- Wear a jacket or cardigan – something that can be removed/put on to give another look. You could go for a more formal shot with your jacket on and then have a more relaxed, smiley image wearing a shirt/blouse.
- Don’t opt for crazy, bold patterns – they date and distract from your face.
- Nothing too frilly or revealing!
- Subtle patterns and prints are fine.
- Block colours are fantastic – less distracting but AVOID WHITE (not great with a white background). If you only feel comfortable in black wear it but opt for another colour if you can.
- For ladies, think about scarves and/or necklaces. These can often work well and give a pop of colour/pattern.
- Wear a colour and style that you feel comfortable in – you need to look relaxed in front of the camera.
- A note to the men out there, wear an ironed shirt or other top/t-shirt (don’t wear white).
What about make-up?
If you normally wear make-up, wear what you would wear if you were going to an interview, a meeting or to see a client. You want to look your best but it needs to be well done, not over done! We’re thinking fresh, clean make-up with maybe a little extra blusher to add a little warmth. Avoid lip-gloss or anything with any sparkle. Matt colours are best as they don’t reflect the light and distract. If you don’t normally wear make-up, that’s fine, you don’t need to wear make-up to look great. But perhaps use some moisturiser in the morning and a touch of clear lip balm. And don’t forget your make-up bag on the evening – if you’re coming straight from the office, you can always touch up your lipstick when you arrive!
Your hair needs to be clean and presentable, again as it would be for a client meeting, business pitch or interview. Just take a few extra minutes to get it looking the best you can.
For the men out there, hair looks good if it’s clean and tidy. Have a shave the morning of the shoot (if that’s what you’d normally do) or trim your facial hair.
What about re-touching?
We love photographing people and our photos are honest and natural but flattering, all at the same time! To us, it’s really disconcerting to connect with people and then meet them in the flesh at a business meeting/networking event and find that they look nothing like their photograph! So, due to our love of natural images, as well as time constraints, we won’t be retouching these images – they’re really a taster session if you like. We will, however, colour balance everything and make your image look tip-top.
What do I get after the session?
You’ll receive a high-definition digital image for your use, in B&W and colour. These will be emailed over to you a few days after the shoot.
No. You can use your image for web, print, whatever with no limit on time. If there’s any chance you can credit Jon Bradley Photography, we’d be really grateful!
So remember to smile and enjoy yourself. We promise you’ll enjoy it and we look forward to seeing you there on Tuesday!