Corporate Headshots Series #2 – What to expect from our pop-up Headshot Days.

CORPORATE HEADSHOTS #2.

 What to expect from our pop-up Headshot Days.

Jon Bradley, Photography, photographer, photography, photos, corporate, not so corporate, headshots, commercial, business, South East, South, London, Berkshire, Reading, Wokingham, social media, portrait, headshot, images, website, headshot, day, pop-up, studio, portableWe get so many questions from our clients before portrait/headshot shoots so Rachel put those questions to Jon to give new clients some things to think about before a corporate headshot studio session.

So, Jon, where and what is the Pop-Up Studio?

We pop up a white background, some lighting and reflectors in the dining room of our house.  It may sound weird but it works a treat!  Clients arrive, have a coffee, a chat, we talk about what they’re trying to achieve and discuss what they are wearing and other outfit options.  Once clients are happy we head from the kitchen into the dining room and get started.  Sessions last one hour and we can achieve so much in that time.

Here’s where we’re based.  The address again is 244 Reading Road, Wokingham, Berkshire, RG41 5AA.  Any problems getting to us, call us on 07956 505 336 or 07973 158839.  (As a tip, the Winnersh sign is outside our house and Old Forest Road is virtually opposite).

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What about the background, what colour is it?

It’s a clean white background – it isn’t distracting and it’s a good all rounder – flattering for all ages and skin tones.   When you consider that your headshot will be seen as a thumbnail on most mediums (Twitter, Facebook, Linkedin) you need to keep the image simple and clean.  White works well and also means that you can ‘cut out’ your image for use on your website.

Jon Bradley, Photography, photographer, photography, photos, corporate, not so corporate, headshots, commercial, business, South East, South, London, Berkshire, Reading, Wokingham, social media, portrait, headshot, images, website, headshot, day, pop-up, studio, portable

What about props?

We’re happy to work with props so if you have a prop that helps get across your business, your personality, your values, feel free to bring it along.  For some this is a tablet, or a branded sign, a pair of running shoes, a trophy, you name it! Bring along any ideas you may have and we can give them a go!

What should I wear?

Your picture will need to reflect you and your business.  If you’re a graphic designer, you may not opt for a business suit; a lawyer may not want to wear leisurewear.  You know your business, your brand and you also know your audience.  So we’re sure you’ll know how to dress accordingly. Equally, you’ll want your corporate headshot to last longer than the season so classic, timeless clothing is always a good option rather than wearing something that will look dated the following year.

Jon Bradley, Photography, photographer, photography, photos, corporate, not so corporate, headshots, commercial, business, South East, South, London, Berkshire, Reading, Wokingham, social media, portrait, headshot, images, website, headshot, day, pop-up, studio, portableA few other tips:

  • Long sleeves are good – much more flattering.
  • Wear a jacket or cardigan – something that can be removed/put on to give another look.  You could go for a more formal shot with your jacket on and then have a more relaxed, smiley image wearing a shirt/blouse.
  • Don’t opt for crazy, bold patterns – they date and distract from your face.
  • Subtle patterns and prints are fine though.
  • Block colours are fantastic – less distracting but AVOID WHITE (not great with a white background).  If you only feel comfortable in black wear it but opt for another colour if you can.
  • For ladies, think about scarves and/or necklaces.  These can often work well and give a pop of colour/pattern.  There’s also the option to do a shot with and one without.
  • Wear a colour and style that you feel comfortable in – you need to look relaxed in front of the camera.
  • A note to the men out there, Wear an ironed shirt or other top/t-shirt (don’t wear white) and bring a suit jacket, tie and/or jumper so that we can work with different options.

What about make-up?

If you normally wear make-up, wear what you would wear if you were going to an interview, a meeting or to see a client.  You want to look your best but it needs to be well done, not over done!  We’re thinking fresh, clean make-up with maybe a little extra blusher to add a little warmth.  Avoid lip-gloss or anything with any sparkle.  Matt colours are best as they don’t reflect the light and distract.  If you don’t normally wear make-up, that’s fine, you don’t need to wear make-up to look great.  But perhaps use some moisturiser in the morning and a touch of clear lip balm.  And don’t forget your make-up bag on the day – you can always touch up your lipstick when you arrive!

And Hair?

Your hair needs to be clean and presentable, again as it would be for a client meeting, business pitch or interview.  Just take a few extra minutes to get it looking the best you can.

For the men out there, hair looks good if it’s clean and tidy.  Have a shave the morning of the shoot (if that’s what you’d normally do) or trim your facial hair.  

Jon Bradley, Photography, photographer, photography, photos, corporate, not so corporate, headshots, commercial, business, South East, South, London, Berkshire, Reading, Wokingham, social media, portrait, headshot, images, website, headshot, day, pop-up, studio, portable

What about re-touching?

We love photographing people and our photos are honest and natural but flattering, all at the same time!  We will do basic retouching of your portrait just to tidy things up, we will colour balance everything and make your image look tip-top and this is included in the fee.  If once you receive the images, you want a little extra work on them, we’re happy to discuss this with you.  We won’t, however, go crazy in Photoshop!  To us, it’s really disconcerting to connect with people and then meet them in the flesh at a business meeting/networking event and find that they look nothing like their photograph!   So, if you want to look like you’ve had botox, lipo and lifts, maybe best to look elsewhere!

What do I get after the session?

You’ll receive a collection of high-definition digital images for your use.  You will get a number of different shots and they will be provided in B&W and colour.  These will be emailed over to you a few days after the shoot, along with the invoice for £100.Jon Bradley, Photography, photographer, photography, photos, corporate, not so corporate, headshots, commercial, business, South East, South, London, Berkshire, Reading, Wokingham, social media, portrait, headshot, images, website, headshot, day, pop-up, studio, portableJon Bradley, Photography, photographer, photography, photos, corporate, not so corporate, headshots, commercial, business, South East, South, London, Berkshire, Reading, Wokingham, social media, portrait, headshot, images, website, headshot, day, pop-up, studio, portableJon Bradley, Photography, photographer, photography, photos, corporate, not so corporate, headshots, commercial, business, South East, South, London, Berkshire, Reading, Wokingham, social media, portrait, headshot, images, website, headshot, day, pop-up, studio, portable

 

Any restrictions?

No.  You can use your images for web, print, whatever with no limit on time.  If there’s any chance you can credit Jon Bradley Photography, we’d be really grateful!

Here’s some extra tips and some things to think about before you pop-in for your portrait:

  • Think about the image you want to project.  Are you going for the casual, relaxed & caring or authoritative, confident, powerful? Before you come along have a think about what words you’d expect people to say when they see your new portrait.
  • If you’re not sure about what to wear and need a second opinion, bring some options along and we’ll give them a go.  If it doesn’t work in front of the camera, we’ll have the option to try something else.  Or speak to us in advance.  Send up a photo of what you’re thinking of wearing and any concerns, we’ll get back to you right away.
  • Accessorise.  Think about your choice of tie, is it too much or not enough.  Have you got some great jewelry to bring along?  Or some funky scarves to add a splash of colour to your finished look?   
  • Don’t be put off simply because you don’t like having your photograph taken.  Trust us, most people who walk through the door are dreading it, but they leave loving it.  Truly.  That’s one of the reasons we host the Headshot Day at our house.  It’s relaxed, you can have a coffee, we have time to chat more about your plans for the session.  All before you’ve even seen a background roll and a reflector.  We’ll guide you into it slowly and by the end you’ll be hitting the winning shot every time. 
  • Be honest with us.  Unlike the olden days of film, polaroid & transparencies, you can now see what we’re shooting as we’re shooting it.  We won’t hide it from you, after all they’re your photographs not ours.  So as we show you the images, be honest and comment on them.  If there’s something you don’t like, say.  It’s essential that we get it right.
  • In terms of posing, really don’t worry.  We know some photographers give tips on this in advance of the shoot and we can imagine you all practicing your poses in front of the bedroom mirror.  It’s not necessary.  We can direct you on the day, show you what we mean, show you how you look on camera.  So please don’t worry.  That’s the bit we can help you with and we know what we’re doing.  That said, if you’ve got any tearsheets, screen grabs, examples of headshots you love, we’d love to see them, either in advance or on the day.
  • Lastly smile and enjoy yourself.  We promise you’ll enjoy it!

 

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Corporate Headshots Series #1 – We’re not just photographing your smile, we’re capturing your brand.

We’re not just photographing your smile, we’re capturing your brand.

What’s the first thing you do when a company or service has been recommended to you?  Search online, right?  We all do it and it’s one of the wonders of online life.  We can find products, services and people instantly.

Been given a great new contact?  You check them out on LinkedIn.  Been told about a fabulous new company?  At the click of a button you’re reading their profiles on the website ‘About Us’ page.

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A Linkedin profile page & Linkedin portrait

 

about us, brand personality, social media, portrait, headshot photography, headshot photos, headshots, portraits, portrait, LinkedIn, Linkedin, platforms, marketing, strategy, photo, photography, online, personality, brand, promotion, photographer, photography, photographers, professional, modern, studio, pop-up photography, pop-up studio, Jon Bradley Photography, Jon Bradley, South East, London, South, Berkshire, Reading, Wokingham

A brilliant About Us page showing the personality of the people behind the brand

 

Don’t get us wrong, this isn’t some sinister ‘lurking’ activity.  This is called ‘doing your research’.  This is ‘connecting’.  It’s online networking and it’s what we all should be doing.

So from a personal brand point of view it’s crucial that you’re presenting yourself in a professional, friendly, approachable manner.   Whether you like it or not, you’re the face of your business and your brand.  People will search and people will find.  They’ll judge you in an instant.  So be ready to wow them!

Search & ye shall find…

Corporate Headshots

Let’s be clear, we all need corporate headshots to promote ourselves but there are headshots and there are ‘headshots’.  At Jon Bradley Photography we call it the 6 stages of the corporate headshot.  Here’s the lowdown:

Stage 1: The Avatar.

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Don’t be an egghead!

An avatar is the silhouette of a head or even an egg social media platforms use in place of corporate headshots.  If you use one of these anonymous icons it looks like you’ve either got something to hide or you’ve clearly not got it together enough to sort out a photo.  Using an avatar is like turning up at a business or networking meeting without any business cards.  Put simply –  you’re missing out on people connecting with you.

 

Stage 2:  The Snap

You need a photo and you need one now but don’t be tempted to stick up an old snapshot.  You won’t get round to changing it and you’re left showing the online world a photo of you on holiday; in a bar; with the kids; with your mates.  Hardly the ‘knock the professional world dead’ look you’re going for.  Oh, and don’t think you can fool people by using a professional shot you had done 10 years ago.  Everyone get’s older!

about us, brand personality, social media, portrait, headshot photography, headshot photos, headshots, portraits, portrait, LinkedIn, Linkedin, platforms, marketing, strategy, photo, photography, online, personality, brand, promotion, photographer, photography, photographers, professional, modern, studio, pop-up photography, pop-up studio, Jon Bradley Photography, Jon Bradley, South East, London, South, Berkshire, Reading, Wokingham

The snapshot – never acceptable as your online portrait

 

Stage 3:  The #selfie

Oh, the #selfie.  We love a good selfie at JBP and if you add a filter it’s even better, right? Well, yes and no.  It’s great for your Instagram account and your personal social media pages but nothing screams amateur more than an extended arm in the shot and your eyes focused on the button not the lens.  You’re fooling no one.

Stage 4:  The Logo

about us, brand personality, social media, portrait, headshot photography, headshot photos, headshots, portraits, portrait, LinkedIn, Linkedin, platforms, marketing, strategy, photo, photography, online, personality, brand, promotion, photographer, photography, photographers, professional, modern, studio, pop-up photography, pop-up studio, Jon Bradley Photography, Jon Bradley, South East, London, South, Berkshire, Reading, Wokingham

Don’t hide behind your logo.

Okay, the snapshot didn’t work but you’ve not had chance to even think about getting a professional photo taken.  So let’s just replace it with your brand logo.  It’s a great, professional design so that should do.   No.  It won’t.  A logo is a logo and a headshot is a headshot.  They’re two completely different things.  Hiding behind your logo implies that you’ve got something to hide.  People can’t connect and warm to a logo, they can do a face.  So step out from behind the logo and step in front of the camera.

 

Stage 5: The ‘It’s not really me’ Headshot

This is a tricky one.  You’ve done what you’ve been told to do.  You’ve found a photographer, they can do you a quick headshot for virtually nothing.  It’ll only take 10 minutes.  They turn up with their camera and shoot a perfectly focused image of you.  Done!  Or is it?  Did they ask you about how you intend to use the images, where you want to use them, what you want to portray?  Did they ask what feel are you going for?  Or how you going to use the space around the image?  Did your photographer spend some time getting to know you and your personal brand?  Perhaps not in just 10 minutes.  And so you’re left with an image that is perfectly fine, good quality but it’s not really showing off the real you, the you people get to see when they meet you.

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And please don’t think that we’re beating up on you here.  Far from it.  In fact, we’ve been through all of the above stages (as you can see from some of the delightful images we’ve shown!).   As we both needed to get in front of the camera we opted to get another professional photographer in to shoot both of us so that the feel was consistent between the two images.  It also meant we could have a ‘team Bradley’ shot.  The images were fine but not really us.  We wanted people to recognise us from your images, the real ‘us’.

So then, we finally arrive at:

Stage 6:  The Winner

We want everyone to have a winning shot and we want to work with you to get there.  We’ll probe you, find out about you, work out what’s the best set up for you and your brand.  Do you need to be in tie looking to camera?  Or are you best in your own location being a little more relaxed?  We’ll find out just what you need and we’ll capture that on camera for you.

After a long journey we finally got to practice what we preach.  So, in the spirit of fairness, here’s our winning shots!

about us, brand personality, social media, portrait, headshot photography, headshot photos, headshots, portraits, portrait, LinkedIn, Linkedin, platforms, marketing, strategy, photo, photography, online, personality, brand, promotion, photographer, photography, photographers, professional, modern, studio, pop-up photography, pop-up studio, Jon Bradley Photography, Jon Bradley, South East, London, South, Berkshire, Reading, Wokingham, Rachel Bradley

Jon & Rachel Bradley from Jon Bradley Photography Limited

It’s our aim here at Jon Bradley Photography to make sure everyone’s corporate portrait is a winning portrait.  So, if you need any advice on your headshot, if you’d like us to take a look at your current image or discuss a new one, please do let us know.  We’d love to help you.

Keep Smiling!

Jon & Rachel.

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Corporate Portraits – Her

Last week our blog post featured exclusively men.  Specifically headshots of our fabulous male clients.  This week it’s the turn of the ladies.  Always great fun.  The different hairstyles, colour, clothes and accessories.  Our female clients tend to pack a punch when it comes to their corporate headshots and we love them for it!

So here’s a round up of some of the amazing women we photographed last year.  We had solicitors, accountants, estate agents, designers, PR’s, champagne experts, you name it.

These glamorous ladies are just some of our favourite faces from the year.  Sorry to all those we had to edit out, this post would’ve been f-a-r to long but we promise to include you in our next Female Edit!Headshots, Corporate, Commercial, Business, Photography, Studio, LinkedIn portrait, Linkedin Photography, Portraits, London, Berkshire, not so corporate, relaxed, modern, stylish, affordable, Jon Bradley Photography

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Event Photography London – Moet dinner at Texture

Event Photography London.

We’re no experts on champagne.  Yes, we love it.  It’s great chilled with canapes and it’s always a great start to any evening.  We can also tell the good from the not so good.  But these guys know all there is to know about the fizzy stuff and they certainly know how to partner it with food to get the best from both.  So it was lovely to team up with Moet et Chandon and the team at Texture in London for an evening tasting event.

And if you’re a foodie, you must try out Texture.  Created by Agnar Sverrisson and Xavier Rousset, Texture is a Michelin starred Modern European restaurant and Champagne bar with Scandinavian influences.   Stunning!

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Event Photography – Huntswood New Year Party 2014

Just recently we’ve been blogging a lot about our stock photography for businesses – headshots, website images, that sort of thing.  But we also specialise in Event Photography.  Not just launches, press events and the day time stuff.  We shoot a lot of corporate parties, annual company awards, conferences, you name it.

Huntswood has been a client for many years.  Based near us in Berkshire, the company host a couple of parties each year and it’s always great to go along, camera in hand as these guys really do pull out all the stops.  Great parties organised by the amazing Sally and her team.

This year’s New Year event was hosted at Park Lane Hilton.  A fantastic venue and a great night.  Diversity put in an appearance and there was the most amazing ventriloquist performing, Nina Conti.  If you’re not familiar with her, you MUST check her out!  A super super night.  Thank you Huntswood!

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PR Photography – Creme de la Mer Launch

Yet another amazing product from the team at Creme de la Mer.  Press launches and PR photography is something we do a lot of here at JBP.  This beauty launch for the beauty press was held at The Edition in London.  If you’ve not been you must go.  The foyer, games area, bar, reception is like stepping into one of the cooler hotels across the pond.  All very NYC but so friendly too!

Creme de la Mer launched The Lifting Contour Serum and as always it was a beautiful event and brilliantly organised.

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Creme de la Mer, Estee Lauder, Lifting Contour Serum, Jon Bradley Photography, Jon Bradley, photography, photos, photographer, professional, London, South East, event, PR, press, public relations, marketing, launch, event, beauty, Wokingham, Reading, Berkshire, Berks, The Edition, HotelCreme de la Mer, Estee Lauder, Lifting Contour Serum, Jon Bradley Photography, Jon Bradley, photography, photos, photographer, professional, London, South East, event, PR, press, public relations, marketing, launch, event, beauty, Wokingham, Reading, Berkshire, Berks, The Edition, HotelCreme de la Mer, Estee Lauder, Lifting Contour Serum, Jon Bradley Photography, Jon Bradley, photography, photos, photographer, professional, London, South East, event, PR, press, public relations, marketing, launch, event, beauty, Wokingham, Reading, Berkshire, Berks, The Edition, HotelCreme de la Mer, Estee Lauder, Lifting Contour Serum, Jon Bradley Photography, Jon Bradley, photography, photos, photographer, professional, London, South East, event, PR, press, public relations, marketing, launch, event, beauty, Wokingham, Reading, Berkshire, Berks, The Edition, Hotel

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Business stock photography – Romans

More and more businesses are investing in business stock photography for their marketing and PR campaigns.  And to that we say ‘yes!’  This is great news as it means that businesses are starting to take the way they look seriously.

The best way to get the images you need is to hire a professional photographer for the day (or a half day) and ask them to put shoot a stock photography of your business for you to use throughout the year in social media campaigns, websites, off-line marketing, you name it.  More and more businesses, from the small to the large, are wanting to create their own library of business stock photography.

It seems that generic stock images are becoming a thing of the past too.  Stock images are photos people and businesses buy from photographic libraries (Shutterstock and Getty may be names you know).  Don’t get us wrong, we’re not dissing stock libraries, in fact we supply Getty and Rex Features with stock images.  But when it comes to businesses, owners are starting to realise that stock images just can’t do it for them anymore.

Firstly, do the maths.  It might be that stock images cost more than hiring a professional for the day (as a client of ours realised just recently).  Also, most clients/site visitors know that the smiley person with the amazing teeth and tan is actually a model and not your HR manager or a member of your team.

So, if you run a businesses, think about getting some personalised stock photography together.  It might be just you in a little workshop, a cabin in the garden or a box room in your house.  It’s amazing what you can create, whatever the space – natural, in-situ headshots of you both to camera and at work, the details of your day to day work life; your computer, mood board, products.  There’s so many photo opportunities that can work to create a library of images that your customers want to see.  Instantly they’ll feel as though they know you that little bit better and your messages will have stand-out.

To update a really rather over-used phrase, a photo really is worth a thousand clicks so if you’re looking to put together stock photography for your business, please do get in touch.  We’d love to work with you.

And to show that we do practice what we preach, here’s some images from a shoot at a local estate agents (Romans, Sunningdale).  They needed some images for their website.

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Press Launch Photography: Get read for Spring with Radley

Okay, the rain and the dark days are starting to drag.  We’re dreaming of Spring here at JBP so to cheer our days and add a splash of colour to the otherwise greyness, we’re loving this collection of images from the Radley SS14 press launch.

Radley looked to English country meadows for inspiration for the new Spring-Summer 2014 collection. From sweet smelling wild flowers, to colourful flying finches and a lazy bumble bee or two.  Toadstool muffins and flower cake-pops.  Press launch photography at it’s most beautiful.

Jon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modern

Jon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modern

Jon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modern

Jon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modern

Jon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modernJon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modern

Jon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modernJon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modernJon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modernJon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modernJon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modernJon Bradley photography, Radley, Spring, Summer, 2014, collection, fashion, beauty, accessories, launch, event, press, media, photos, photography, photographer, images, social media, campaign, campaigns, London, berkshire, Wokingham, Reading, South, UK, professional, affordable, modern

Press launch photography London by Jon Bradley Photography.

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The Importance of Social Media Photography for 2014

Facebook has found that the engagement rate among their users is 37% higher for posts with images than posts without.  Other studies support the importance of appealing to the visitors visual experience, people are more likely to remember the content of a post if there’s an image attached.  It seems that for 2014 social media photography for your brand is of vital importance.

JBP Facebook page

When it comes to social media and your online personality, a picture really is worth a thousand clicks.  Okay, as photographers we would say that but just think about it… Let’s put the stats to one side for now and just think of the basics.  When you look at your Facebook feed on a laptop or your Twitter feed on a mobile, if there’s a post with a photo included it jumps right out at you, right?  It’s simple really, posts with photos take up much more space on your newsfeed and so people notice them.  Take at look at our Twitter feed this morning.  The Selfridges tweet jumps right out.

JBP Twitter feed

And posts with images not only have the stand-out factor (something every business is surely hoping for) but they also get the most interest, the most shares, the most likes, the most comments.

But what type of images should we share and use?  This is the sticking point and the problem most people have.  Firstly visitors are used to seeing good quality photography so images need to pack a punch.   If they’re going to stand out on a potential client’s or an existing client’s newsfeed you want them to look good.  Your photographs should reflect your business attitude.  Easy for us to say, we have photographs coming out of ears but not so easy for a accountant or a IFA.  Well actually, it’s not that hard. So let’s start at the beginning.  The corporate headshot, the business portrait, whatever you wish to call it.

headshot, headshots, portrait, portraits, social media, not so corporate, modern, professional, corporate, commercial, business, photos, photography, photographer, London, Wokingham, Berkshire, Reading, Jon Bradley Photography, studio, pop-up shop, corporate headshot photography, business headshot photography, corporate portrait photography, commercial portrait photography It’s a given that you’ll have a super headshot either on your website, your blog or your Linkedin profile.  And if you’ve not got one, get one.  Decision makers are viewing online profiles all the time.  A great headshot turns a bit of copy into a real human being.  Someone a potential employer or client can relate to and connect with. But what next?  You run a business, you’ve got your headshot but what about the other pages on your website.  Firstly, when thinking about photography, don’t fall into the trap of stock photography.  A recent client of ours was using stock images for his website but realised that commissioning a photographer was a much more cost effective route to take.  Not only that, professional photographs can really reinforce your brand.

Jonny Vaughn is a WordPress specialist and founder of 10°(www.10degrees.co.uk).

“In the last two years we have seen a massive decline in the use of stock photography on websites.  Whilst stock photos have their place, we’re seeing an increased demand for companies wishing to use their own photographs to reinforce their brand.  Stock photos are easy to spot.  Not only that but they diminish the quality of a company website, leaving users with a sense that the business hasn’t fully invested in their online presence and has taken the cheap route.”

Take a look at a website Jonny worked on with us.  Here’s the before, using stock imagery.

rapidclean-before

And here’s the after, using their own photography (by Jon Bradley Photography no less).  A clear idea of their brand, their personality and not just on their home page, throughout the site. (Click on the image below to view the Rapid Clean website).

rapidclean-after

Another website designer, Claire Murphy, founder of Chrome Daisy (www.chromedaisy.co.uk) stresses the importance of a high quality image.

“The visual impact of a website is hugely dependent on the quality of the imagery and in particular the photography.  As a designer/owner of a website you have about 5 seconds to engage your visitor and if the first thing that catches their eye is a poor quality portrait or a terrible product shot your brand image is instantly damaged.  Not only that, the visitor may simply hit the back button and leave.”

We worked with Claire on a new website for interior design due Amoloulou.  The website flows brilliantly, shows off the team at work and having fun.  It’s bright, professional and has serious stand out. (Click on the image below to view the Amoloulou website).

Screenshot 2014-01-17 13.28.11

When there’s an abundance of great photographers out there why take the risk with bad photography or no photography. At Jon Bradley Photography we’re putting stock photos of businesses together all the time so let us help you visualise your business. Images to think about include:

  • Great headshots and portraits of you and your staff.  Either in a studio or on location.
  • Have your branding photographed in-situ.  Letterhead on a desk, branded uniforms on people actually doing their jobs.  These kinds of images show more about who you are then by using a logo.
  • Your products.
  • Your team in action.
  • Interacting with your customers.
  • Your office, your computer, your inspirations, your hobbies.  Use props to show off your interests.  It all adds personality.
  • Mix the formal with the informal to use across different platforms.  Yes, you’ll want a formal shot on your Linkedin profile but perhaps a more informal shot on your blog.

Here’s some examples of what we’ve done for other businesses, both large and small. Remember, engaging potential customers is getting harder all the time.   Users are quickly scanning pages and news feeds and deciding in a matter of seconds which ones they want to like, share, connect with.  This is a trend that isn’t slowing down anytime soon and we’re pretty sure that the bar will continue to raise through 2014. So, if you’re like us and putting together your social media strategy for 2014 make sure that photographs are part of your campaign.  Even including one image, let’s say a great headshot, could result in a positive action by a potential client.

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Corporate Headshot Photography – Pop-Up Studio Day Friday 31st January.

Why not come along to our January 2014 Pop-Up Portrait Studio Friday 31st January.  Yes, that’s THIS FRIDAY!!!

headshot, headshots, portrait, portraits, social media, not so corporate, modern, professional, corporate, commercial, business, photos, photography, photographer, London, Wokingham, Berkshire, Reading, Jon Bradley Photography, studio, pop-up shopSessions are one hour and cost £100.  In that time you can pop-in, have a coffee, have a chat and we can discuss the look you want to achieve.  Formal, more relaxed, smiley, serious.  Once you’re relaxed, smartened up and ready for action, we’ll start shooting in our pop-up studio.

Over the course of the hour we can get a series of images for you to use across the range of social media platforms.  Perhaps a more formal, serious shot, great for LinkedIn profile photography.  And why not a more relaxed image for your business Facebook page and twitter account.

Oh, and a few things to think about if you do want to come along:

  • Think ‘COLOUR’ – White isn’t the best colour to wear, the background is white.
  • Bold, solid colours are great.  They’ll make you shine!
  • If you wear scarves, they can add a splash of colour so bring some along – perhaps a shot with and one without.
  • The same is true of jackets, they can look sharp and smart so if you’re a jacket wearer, do bring one.  Again, we can do one with and one without.
  • In terms of make-up, we say to ladies wear what you would normally wear when you go out (this is usually more than they wear day to day).  Lipstick is good so bring your make-up bag, you can touch up when you get here!

We love our corporate headshot photography days.  We run them every month at our pop-up studio.  People who tend to come along take the way they look online seriously.  Take a look at these fantastic people…!

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So please do get in touch if we can help you with your business photography.

Have a great day.

Jon & Rachel.

 

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